Welcome to Belpaese Gin

Some products are made to be tasted. Others are made to be lived.

That’s how Belpaese Gin was born: not just as a spirit, but as a truly Italian experience in a glass. An idea sparked by the desire to create something authentic, something different, capable of capturing the magic of an entire peninsula in every sip. A gin made of familiar aromas, bold flavors, and stories passed down from North to South and across the islands that surround our beloved “boot”.

A gin outside the box. And deep inside Italy.

In the world of craft gins, differences are often found in the smallest details. A botanical here, a label there—but the heart stays the same.

Belpaese was created to break that sameness, bringing a new story to the table: a tale of an Italy lived day by day—one that doesn’t settle for a single region or tradition, but embraces them all.

And the recipe speaks for itself: basil, 30-month aged hard cheese, sun-dried tomatoes, Taggiasca olives, thyme, rosemary, and of course, juniper. Not just botanicals—symbols of a shared identity. Ingredients you’ll find in our kitchens, at family dinners, in Sunday dishes.

It’s not just taste. It’s belonging.

Every sip of Belpaese is meant to awaken a memory, stir an emotion, recall a moment of Italian dolce vita.

That feeling of sitting at a table with friends, a simple dish in front of you, and a glass in your hand.

The aperitivo in the piazza, summer lunches under the pergola, laughter that feels like home.

That’s what we want to share: the simple, profound beauty of living the Italian way.

So that even thousands of miles away, those who taste Belpaese can feel a part of it all.

An idea, a design, a vision.

Belpaese is more than flavor.

It’s a story—told through every detail. From the bottle to the label, the logo to the taste.

With videos, photos and words that evoke landscapes, traditions, and real-life moments, music and reminiscing memories.

Those who know Italy, will recognize it.

Those who don’t, will long to.

Who’s behind Belpaese

My name is Mario Piantanida, and I’m the founder of Belpaese Gin.

This project was born from my desire to create something that speaks about us Italians, but that’s made for everyone.

A gin that makes you travel, that stirs emotions, that represents a people and a way of life.

Alongside me are friends and collaborators who believed in this idea from the very beginning. Together, we work every day to ensure Belpaese isn’t just a gin to drink, but an Italy to live.

An invitation

Whether you’re a gin lover, a curious seeker of flavor, or someone who simply misses the Bel Paese…

This is your place.

This is your gin.

Welcome to Belpaese.

Italy is waiting for you—one sip at a time.